How to Improve SEO for your ICO website?

May 9, 2019

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soft cap ICO

So you have the website for your ICO all set up. The white paper is written, social media accounts created, you’re working on building a strong community. But, wait. It’s not time to take a break yet. Don’t forget to optimize your ICO website for search engines.

Why do you need SEO for your Initial Coin Offering? Well, for starters, 93% of experiences on the Internet start with a search engine. With SEO done right, you get more exposure and you can boost ICO’s fundraising power.

To help you with that we prepared some tips on how to improve SEO for your ICO website. Ready? Let’s dive in.

Improve website’s loading speed

Google recognizes if the website’s loading speed is too slow, and it will decrease your ranking. Plus, 40% of visitors will abandon a website that takes more than 3 seconds to load, which also harms your ranking.

Conduct airdrop and bounty distribution campaign

With airdrops and bounties, you can direct users to a landing page on your website, which gives search engines positive signals. Also, building a large and active community on large social media platforms will help. Not to mention backlinks and mentions you get on relevant forums and websites.

crypto Airdrop marketing
Airdrop marketing

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Start a blog and produce high-quality content

Bill Gates didn’t say “Content is king“ for nothing. According to Hubspot, companies using a blog as part of their content strategy get 67% more leads than those who don’t. Moreover, companies with a blog get 97% more links to their website.

Blog cryptocurrency SEO

Optimize your website for mobile devices

Mobiles are overtaking computers and laptops. Did you know that 58% of all searches in Google are now done from a mobile device? Naturally, Google recognizes this and ranks mobile-optimized websites higher. In 2019, it’s time for your website to be “mobile-first“.

Conclusion

In case you’re launching an ICO or you’ve already launched one, you have to be absolutely sure that your ICO website is optimized for search engines. This is one of the most important steps in creating a lasting business. If you want people to find you through Google, SEO needs to be at the top of your priority list.

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