When running an airdrop campaign, you should be aware of worst airdrop mistakes. You see, airdrops and bounties are a popular marketing tool in the crypto world. If done properly, they can increase your brand’s awareness, reach your target audience, and attract new users.
However, not all airdrop campaigns are done well. In fact, some of them, can turn into a complete failure.
When it comes to distributing free tokens, there are some rules you should follow and mistakes you should avoid.
As veterans in this field, we decided to share some secrets with you and help you out with your next airdrop campaign.
So, if you’re planning to conduct an airdrop, here are the worst airdrop mistakes you should avoid like a plague.
Mistake #1: You expect investment from the target audience
Airdrops and bounties are a giveaway. That means that you’re giving away tokens in exchange for exposure and spreading the word about your project. What it doesn’t mean is that your target audience should invest in your company.
They can do some fast social media tasks like following your Facebook page, retweeting, joining your Telegram group, etc. And that’s it.
What’s more, if you try to ask investment from airdrop users, they’ll probably mark you as a scam.
Mistake #2: You’re faking numbers
Yes, a Telegram group with thousands of members looks great. But you know what’s even better? A Telegram group with real and active members that will support your project even when the airdrop campaign is over.
Don’t fake it. Long term, it’ll lead you nowhere. Instead, concentrate on gathering active users and make them interested in your project. Show that you care.
As Brian Chesky, cofounder of Airbnb, said, “Build something 100 people love, not something 1 million people kind of like.”
Mistake #3: You don’t know what are your best funnels
You can have a great product/service, but without the right funnel you’re losing potential customers and money.
But how should you know what your best marketing funnel is? Test. Test a lot and often. This way, you can see what works well with your target audience. Do they prefer blog posts or podcasts? Are they on Facebook or Bitcointalk?
Mistake #4: Adding KYC for no reason at all
Know Your Customer (KYC) is a set of procedures that a company uses to confirm the identity of its user or customer. While requiring KYC has its benefits, it isn’t always necessary.
And it can be quite stressful for people in the crypto space. They have to answer questions about their bank accounts, government-issued identity cards, phone numbers, a physical address, and other private information.
If KYC isn’t necessary, don’t use it in your airdrop campaign.
Mistake #5: Leaving the marketing to the wrong agencies
Marketing can determine whether your product will be a success or failure. So partnering with the right marketing agency is crucial. The right marketing agency is the one that truly cares about the project and shares your vision.
In one of our previous blog posts, we listed some of the top marketing agencies working with crypto/blockchain startups, so make sure to check it out.
Mistake #6: You’re not airdropping the coins to the community
Don’t be the type of guy who breaks promises. Distribute promised tokens and show that you appreciate the community.
Also, have in mind that the crypto community has a strong online presence, it’s helpful, and members are sharing information with each other.
The bad news about your project can easily spread.
Final words about the worst airdrop mistakes
There you go, six worst airdrop mistakes you should avoid when distributing free tokens. And if you’re not sure how to do airdrops, or have some questions about the process, feel free to reach out to us. We’re here to help you.
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