How to Write An SEO-optimized Press Release for ICO

July 11, 2019

Contrary to popular belief, press releases aren’t dead. In fact, press releases today are more than a way to get media coverage. When written correctly, they can be a powerful SEO tool for your ICO. You’re probably asking yourself, how? Well, with press releases you can build links, which can increase search rank and drive more traffic to your website.

However, if your press release is written poorly, you’re wasting your time. Moreover, it can be harmful to your website, and SERPs can even penalize you. So, how can you write an SEO-optimized press release for your ICO? Here are some tips to help you with that:

Tip #1: Pick the right keyword

When doing your keyword research for your press release, make sure to pick a keyword that is related to your news. You can use a keyword tool such as Google’s free keyword tool to help you to refine the keyword list.

Avoid keyword stuffing since this can harm your press release and negatively affect search ranking. Try to stick to 1-2 keywords per press release and to use them as anchor text. Also, don’t forget to include the keywords in the headline, subhead, lead paragraph, and boilerplate.

Tip #2: Include inbound and outbound links

It’s no secret that using links in a press release can help you with SEO. How? By creating valuable backlinks. Just don’t use too many, since it will mark your press release as spam.

Try to limit one link per 100 words, and if possible, include a link in the first 250 words. Also, don’t forget to include one URL link as well. When using keywords, incorporate them as anchor text.

The same goes for the boilerplate. A boilerplate is a brief description of your company at the end of the press release. It’s the perfect place to put the key information about your company. And, of course, the boilerplate should be optimized with relevant links and keywords.

Tip #3: Distribute the press release on high-authority websites

seo for ICO website

Writing high quality, SEO-optimized press release is just one part of the job. The distribution is equally important. So, where should you distribute a press release? The answer is on high-authority websites such as Cointelegraph, or our website Airdrop Alert. This way, you’ll get quality backlinks. You can also distribute a press release on your own blog, send it via newsletter to your email subscribers, or you can create a Press Room on your website for this purpose.

Tip #4: Use social media

If you want to have several traffic sources from your press release, it’s time to embrace social media. So, don’t forget to share your press release on social media as well. Social media also allows you to combine multimedia with your press release, which will more likely attract people’s attention.

Final words on writing SEO-optimized press release for your ICO

In short: Press releases are still relevant for SEO. So, when creating a marketing plan for you ICO, don’t forget to include press releases as a part of the strategy. If you’re not sure that you can write an SEO-optimized press release, feel free to contact us. We can help you with that.

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