In the first quarter of 2019, about 350 ICOs were launched, with the overall amount of funds raised close to $1 billion. As you can see, ICOs aren’t dead yet.
But what separates a successful ICO project from a failure?
We’re glad you’ve asked.
Many projects have failed because the team expected that people would simply show up and support them once their product was all set. However, it doesn’t work that way.
A community has to be nurtured and maintained. Here at Airdrop Alert we know that very well, since we built communities for hundreds of blockchain startups.
So, in this blog post, we’ll share some tips and techniques to help you drive real users to your ICO.
Let’s start with tip number one:
Don’t fake it
The first thing you should avoid on your road to building a community is the ”fake it until you make it” technique.
Why? Because your users will feel tricked and cheated. And this is not the way to gather a community of active and loyal members.
So, avoid strategies such as using bots and fake users or buying traffic.
Develop a marketing plan and apply growthacking techniques
For this part, you’ll probably need a help of an established company that deals with blockchain-related marketing.
With the company’s team you can work on finding strategies to growthack your ICO and build a community.
If you run into anonymous screen names on Internet promising you big numbers for small amounts (and there is a flood of them), run away as fast as you can.
Remember, if something seems to good to be true, it usually is.
Create a PR plan
If your PR strategy means distributing a press release once every couple of months, it’s time to create a new PR plan.
Well- handled PR strategy can help you to create a story around your company and connect with users. So, what are the techniques you can apply for a successful PR strategy? Here are some of them:
- Distribute a press release when you have something to tell users about
- Publish articles about your company in relevant and top tier publications
- Start a blog (it can be website-based or on Medium), and write regularly about relevant topics in your industry
PR is a key element in the success of any business, including ICO.
Work on retention
So, you’ve finally attracted real and active users to your community. That’s great, but don’t pat yourself on the back yet. It’s only half the work.
Attracting real users to an ICO is one thing, but keeping them interested is way more important. You don’t want any fake accounts or ghosts around your community.
For example, a user who is a member of your Telegram channel but never reads your messages is a ghost account.
To avoid this, you can hire community managers to keep the community active, and remove all ghost accounts.
Airdrops and bounties at the right timing
When the right time comes, you can conduct an airdrop/bounty campaign that’ll help you to drive traffic to your ICO and attract more people to the community.
People will appreciate it when you distribute free tokens to them. After all, who doesn’t like free stuff? As a task for receiving the tokens, you can ask users to join your community.
If you decide to hold an airdrop/bounty campaign, make sure that you work with trusted parties that can drive real traffic and keep users engaged.
Final words about driving real users to an ICO
So there you go, tips and techniques to help you drive real users to an ICO. I hope it was helpful, and that you’ll manage to apply some (or all) of these techniques.
Like always, feel free to reach out if you have any questions.
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