Airdrop Hunters – What do they look like?

November 4, 2019

Are you considering giving tokens away, but you’re worried about what kind of audience you attract?

You ask a few people in your network and the general comments they give are:

“Only poor people look for airdrops”

“You’ll end up with a lot of bots!”

“No airdrop hunter will invest in your tokens”

But are these assumptions based on the truth?

At we’ve listed over 2500 airdrops and reached over 2 Million Airdrop hunters.

We’ve had a look at the data and had thousands of users fill in a survey, and I believe you’ll be surprised at what we’ve discovered.

The Airdrop Hunter’s profile

The average profile is an Asian male in his late twenties or early thirties, with an interest in technology and blockchain.

That’s not too shabby, right?

I’m not here to shill the airdrop hunters to you, so I’ll share some of our stats so you can draw your own conclusions.

Stats on the average crypto Airdrop hunter:

  • Age: 25-44 67%
  • Gender: Male 84%
  • Location: Eurasia 64%
  • Language:  English 51%
  • Top Interest:
    1. Finance/Investing/Currencies & Foreign Exchange/Digital Currencies
    2. Financial Services/Investment Services
    3. Shoppers/Value Shoppers
    4. Technology/Technophiles
    5. Business Services/Advertising & Marketing Services
  • Computer/Phone: Desktop 58% , Mobile phone 40% , tablet 2%
  • Amount of Airdrops claimed: 10+ per week 31%
  • How many have invested in an ICO: Yes 58%

Did I misdirect you with my profiling above?

I believe I painted an accurate picture.

The average airdrop or bounty hunter is clearly interested in tech, otherwise, they wouldn’t have heard about cryptocurrency. Some are into affiliate marketing or advertising. Probably due to the many referral programs available in the cryptocurrency industry.

Nearly 57% of airdrop enthusiast collects more than 3 airdrops per week. With 58% of them investing in ICO’s, you are competing against other airdrops to find the investors in our airdrop community. Make sure you do everything you can to have a clear message to reach these investors.

Don’t forget to optimize your website to be mobile-friendly, as 40% of our users are on mobile and it’s growing every month.

What is the best way to reach the higher end Airdrop Hunters?

We recently introduced a Pro-Plan for part of our users who don’t mind to pay a subscription fee (starting from 14.99 p/m) to receive crypto airdrops in their wallets.

Unsurprisingly, the majority of the group is European.

The target audience for the Pro-Plan is people who have crypto and want to collect more coins, without doing all the work that is involved with collecting free airdrops.

We can reach this audience for your project too!

How you ask?

We have 2 options available:

  • Donate tokens to Airdrop Alert, which we will distribute amongst our Pro-subscribers (free of charge)
  • We create a special airdrop campaign where we reach our high-end users for you

If you’d like more information on either one, feel free to reach out to us.


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How to turn Crypto Airdrops in the best marketing tool← P R E V I O U S

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