When is the best time to conduct an airdrop?
Airdrops can be distributed before, during or after an ICO. No matter when they’re conducted, a well-done airdrop can do a lot for increasing your exposure. After creating numerous airdrop promotions, we can confidently say that doing an airdrop after an ICO, when your product is all set, is excellent time.
If you’re still not sure whether or not to try out airdrop marketing, we’ll give you a couple of reasons to go for it. Ready to dive in?
Reason#1: You’ll increase your brand’s awareness
Every company or product have a brand. The success of that brand depends on how well it’s promoted. Stellar is one of the companies that saw how valuable airdrop marketing can be. So far, they’ve conducted two airdrops campaign: the first one for Bitcoin holders in the summer of 2017, and the other one was recently when the company gave away $125,000,000 worth of Stellar Tokens (XLM).
Reason#2: You can test your product/app
If you’ve just created an app or a product, you can offer tokens in exchange for downloading it. This is exactly what Rally did. Rally is a blockchain-based marketplace where users earn rewards for sharing content and joining communities. To participate in their airdrop you need to install the Rally app.
Reason#3: Airdrop can help you with user acquisition
Getting your product in front of a large crypto community is essential for its growth. Distributing an airdrop can help you not only with spreading the word, but also with acquiring new users and customers. Plus, everyone loves free stuff.
Reason#4: Airdrop can improve your search engine ranking
Exposure on big social media networks, backlinks from other websites, mentions: all of these things improve your search engine ranking and get you even more exposure. After all, you don’t want your company to end up buried under pages and pages on Google.
Reason#5: Increase volume on crypto exchanges
Today, numerous crypto exchanges offer the possibility for airdrop distribution. Some of them are Binance, KuCoin, Huobi, and there are others. Having an airdrop campaign on big crypto exchanges can increase your coin’s value and the volume on the exchange.
If you’re looking for the right partner to advertise your giveaway, don’t hesitate to reach out to Airdrop Alert.
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Is Pre-ICO the right time to do an airdrop? ← P R E V I O U S
N E X T → Insights for ICO marketing 2019