Contrary to some beliefs, white papers are not dead. Instead, they can be a powerful and persuasive marketing tool. Why? Because they educate without selling. According to the Content Preferences Survey Report, 71% of B2B buyers made a purchasing decision using white papers.
In the crypto world, they are an ICO’s best friend. A high-quality, in-depth white paper can convince investors and bring you millions of dollars in less than 24 hours. After all, the whole bitcoin idea started out with a nine-page white paper.
Writing one isn’t an easy job to do. So before you start, read these tips that will help you with that.
Tip #1: Do the research. And then do some more research.
When writing this type of content you’ll have to pull out relevant research studies, quotes from experts, how others tried to solve the problem before you, different data relevant to your industry, etc. And to do that, you’ll have to conduct thorough research.
Tip #2: Structure your white paper properly
ICO white papers usually have more or less similar sections. Here are some things you should definitely include:
- Problem and its solution
- Explanation of the token usage
- What’s your value proposition?
- Team members and advisors
- The technology you’re using to solve the problem (in case of an ICO it’s the use of blockchain technology)
- How you’re going to use funds
- Road map
One more thing. There is no set structure on how to write a white paper. What’s important is that it can answer questions a potential investor may have.
Tip #3: Don’t forget about design
Did you know that people are more likely to remember information if a relevant image is paired with that same information? So focus on the design of your cover page, use images with explanations, and if possible include graphs, charts, and other types of visual content.
One of the best ways to learn more about writing killer white papers for your blockchain startup is to read other successful ICO white papers. You know what they say, learn from the best. Now, roll up your sleeves and get to work. Happy writing!
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